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Customer Profile 

Sam Moore is a Sussex girl, aged 24. She is currently living in London in East London. She is a PR officer with a £22,000 income. Because she is a PR officer, she always loves to keep herself healthy whilst keeping her activewear up-to-date with the fashion trend. She loves to take part in outdoor activities, she doesn't go to the gym but instead she jogs at the park near to her house and she also does rock climbing. Because she loves to keep fit, she usually does her grocery shopping in Waitrose and Whole Food Market because of the quality of the food that they provide the customers. She loves listening to upbeat songs because its keep her awake and refresh everyday. She doesn’t have any style in particular that makes her stand out, she always loves to dress up according to the trend and be an individualist, so she usually shops in High street brands such as COS and Topshop.